Pyroll Packaging won the WorldStar in the Food category with Arla’s bird friend campaign.
WorldStar is an annual competition organized by WPO (World Packaging Organization), in which the world’s best packages can participate after first succeeding in some other competition, such as ScanStar. WorldStar is also titled the Oscar of the packaging industry.
This winning campaign was a showcase of collaboration between Pyroll’s units, as the campaign ideation and web implementation came from PackageMedia and the yogurt cup lids were printed at the Joensuu factory.
The idea was that consumers themselves got to design the fiber-based lids of Arla Luonto+ yogurt cups. And they certainly did design them!
We are very happy and proud to start the year 2023 with such fantastic news.
