Time to celebrate! 😁 Finland is getting World Championship bronze, silver, or gold. 🥇🥈🥉
We are proudly announcing that Finnish packaging expertise and innovation is being recognized worldwide. Pyroll Packaging / PackageMedia and Arla have reached the finals of the WorldStar Special Marketing Award competition category with Arla’s Luonto+ bird friend campaign. The campaign idea was that consumers themselves got to design the lids of Arla Luonto+ yogurt cups.
Only three top packages for marketing innovation and impact from around the world made it to this final! The jury paid attention to, among other things, how the package successfully showcases the brand and how the package has been able to create a marketing advantage that encourages purchasing, and how the package has created value for consumers through interaction, emotional connection, or usability.
WorldStar Marketing Special Awards will be presented at Interpack on May 6 in connection with the WorldStar gala dinner.