Food waste can be minimized with the correct choice of packaging

Pyroll, Myllyn Paras and Metsä Board have together produced a video of the pure origin and joint journey of an oatmeal packaging. See other videos at Quite A Package! -campaign site

The environmental effects of food and drink packaging are not always obvious to the consumers. Many strive for example to avoid the packaging and therefore end up throwing food to the trash. Pyroll is involved in Association of Packaging Technology and Research - PTR’s campaign called Quite a Package! which stimulates discussion of why packaging makes sense. On the Quite A Package! -videos Siiri and Rolle tell more specifically what is required of a packaging in order for it to fulfill its mission: to protect food and beverages so that their journey will go on as fresh and tasty from the fields to the belly.

The reason for food packaging is not clear for a large part of modern consumers. For example, we often prefer non-packaged products to save the environment, even though this in fact is not the best option for the environment. The consumers consider that the most eco-friendly item is the one with the least packaging material, confirms also the Climate Communication 2 -study by MTT.

-    In reality, only a fraction of the environmental impacts of the production chain are caused by packaging. From an environmental point of view it is much more problematic that so much food end up in trash, says Satu Jokinen from Association of Packaging Technology and Research - PTR.

The goal for the campaign Quite A Package! is that the consumers will better understand also the benefits packaging has for themselves and for the environment.

Avoid food waste, not packaging

A good packaging works as a marketing tool and has a positive influence on purchase decision. It keeps the food flavors fresh. Good packaging is designed in such way that all the food and beverages will be used and as little as possible will go to waste. For example, even a small piece of bread thrown away creates a larger carbon footprint than the making of the actual bread bag.

- It’s more important to avoid food waste than packaging, says packaging expert Jokinen.

There are at least two common causes for food waste in households from the packaging point of view. Either the food is purchased entirely without packaging or in too large packages.

–    In order to avoid food waste one should consider what size of containers are suitable for one’s own household, so that as little as possible goes to waste, Jokinen continues.

Reducing the trash

Choosing the right size of packaging is always an act of environmental commitment, so that the natural resources invested already in the production stage will not be wasted.

The consumer can take the environment into account in two ways when dealing with packaging: buying the right size of packaging to avoid food waste and recycling the packaging after use.

More information:

Irene Isotalo
Communications and Marketing Manager
irene.isotalo (at)
Tel. +358 44 516 4003